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Setting up Recruitment Ads on Facebook like A Pro

Facebook advertising is a key part of a recruitment marketing method since it assists get your business in front of a broad swimming pool of prospects. Especially quality candidates who aren’t actively using the standard task boards.

Social marketing is a powerful tool for recruitment. However, because most marketing systems are tailored to eCommerce, developing a terrific recruitment project can be tough. This post walks through considerations and recommendations when using Facebook ads for recruitment marketing.

Establish Facebook Business Manager and somalibidders.com ad account

You’ll require a Facebook Business Page and Facebook Business Manager account to run any advertisements on Facebook or Instagram. This terrific guide from Hootsuite walks through how to set up Facebook Business Manager.

Business Manager enables you to include multiple individuals to the account to help run campaigns, but understand that people will require an individual Facebook account to be able to be included.

To buy marketing campaign, you’ll also need a Facebook Ad Account, which you will be triggered to develop when establishing Facebook Business Manager.

You’ll likewise need to verify your site domain with Facebook, which is required to determine and track projects.

Choosing a campaign type

To produce an ad campaign, head to the “Ads Manager” area via the top left navigation of your Business Manager Dashboard.

When you click the green button to develop a campaign, you’ll be offered a list of 11 kinds of project goals. We’ve found that 3 of these goals are most useful for recruitment marketing: Brand Awareness, Traffic, and Conversion.

Brand Awareness

Just as people are more likely to purchase products from a brand they know, individuals are most likely to look for a task at a business they’ve become aware of. Brand Awareness campaigns are optimized to be seen by a broad pool of individuals that are most likely to be thinking about your company.

These advertisements will not directly drive traffic to your website, but they get prospects acquainted with your business and all set to click when the best position occurs.

Awareness campaigns can be about nearly anything that shines a light on your business. Announcements about growth and awards, short articles about company efforts and culture, and videos about the organization’s accomplishments and objective can all be developed into appealing projects.

Traffic

In the Wonderkind platform, this is referred to as a “Clicks” project. These advertisements are targeted to reach an audience that is most likely to click the link in your advertisement.

This audience is narrower than in a Brand Awareness campaign, however still includes individuals interested however not prepared to look for a task.

These advertisements can concentrate on open positions to get individuals to explore more about the jobs and the company (terrific for high-volume recruiting). Or function material that will drive people to your website, like industry hot topics or tips.

Conversion

Conversion projects are what people tend to think about when they think about marketing. These campaigns track and optimize towards someone performing an action on your website, such as sending an application.

For a Conversion project to be successful, you initially require to develop a solid audience of potential prospects that are familiar with your business. Without that, it’s sort of like going through a crowd and asking strangers to marry you.

Let your audience learn more about you with Awareness and Clicks campaigns first, and move more budget to Conversion projects gradually.

Great ads and brand awareness makes click, but conversion occurs on a landing page. So you require to ensure that your job pages load rapidly, are simple to keep reading mobile phones, and clearly mention the details job prospects care about many.

Be conscious that Facebook conversion advertisements are going through some modifications in action to Apple’s iOS 14 privacy updates – [update October 2023: please check out the following for more on Apple’s iOS 17 privacy updates] Companies will need to focus on 8 conversion actions per web domain.

If task listings are on the primary business site, you’ll likely require to line up with the marketing group on the top priority list.

Facebook motivates organizations to utilize the Facebook Conversion API to connect your advertisements with conversion data from other sources, such as your server, content management system (CMS), or client relationship management (CRM).

Campaign spending plan optimization

There are a couple of various options when it concerns spending for advertisements. First, you can select to pay based upon clicks or impressions of your ads. Next, you decide how you want Facebook to position your ads:

Daily Budget: Ads will be paced so, your spending lasts the full day.

Lifetime Budget: You set the length of a campaign and advertisements will be placed so your spending lasts the complete campaign. This choice also enables you to set time windows such as running advertisements only in the evening or on weekends.

For the 3 main kinds of recruitment projects discussed above, a general suggestion is:

Brand Awareness: Run as ongoing campaigns, payment on impressions, and either everyday or lifetime budgeting.

Traffic (Clicks): Short run times, payment on clicks, life time spending plan.

Conversion: Short run time, payment on clicks, lifetime budget. These will likely be your most pricey projects.

Select an audience

Targeting task titles and market is typically where you begin with recruitment marketing, but you can reach a lot of covert possible with unconventional audience qualities. For some motivation, we recently blogged about 5 creative ways to utilize targeting in recruitment ads.

Facebook likewise gives the choice to target “lookalike audiences.” This is terrific once you’ve had excellent project results and excellent hires to confirm your existing audience is what a future one ought to “look like.”

Ad placement

After checking a lot of the ad placement options available, we have actually found the most effective ones for recruitment marketing are: Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories.

Here at Wonderkind, we’ve discovered that Facebook stories are hardly ever utilized. Therefore, we would not advise using them. We’ve found that the news feed for both Instagram and Facebook have offered our partners with more clicks and conversations.

If you are aiming to develop more awareness, we would recommend Instagram. Not a great deal of advertisers spend time on creating an excellent Instagram Story. So, if you make a strong recruitment advertisement on Instagram story, you will stick out.

Create the ad

Creating a great advertisement can be challenging. If you’re unsure where to begin, examine out our guide on how to turn job descriptions into terrific social advertisements in 15 minutes.

It can be surprising what mix of copy and images work best for referall.us your audience. We suggest A/B screening numerous advertisement versions in each campaign.

For example, in a project about an employment opportunity, one ad variation might concentrate on the income and benefits, another on the company culture, and a third on the task performance.

Put recruitment marketing on autopilot with Wonderkind

If you require to increase recruitment rapidly, manually creating the assets, audience, and spending plans for each project will slow you down. Wonderkind helps you speed up recruitment marketing by automating your social strategy throughout Facebook, Instagram, Google, and LinkedIn.

Our Talent Attraction Technology uses information from years of recruitment projects to build an audience that’s ideal for your market, place, and open positions.

Our easy-to-use platform makes it easy to spin up creative advertisements in minutes with campaign templates, a library of stock images, and instant image cropping. Once advertisements are running, monitor efficiency and spend throughout all social channels in one overarching dashboard.

Ready to turbo-charge your talent sourcing? Take a look at how Wonderkind works or see it in action.