About Us

15 Examples Of Good Recruiting Ads

A fantastic task advertisement that cuts through the sound and gets the attention of top talent does a lot more than simply list out the duties. It focuses on storytelling to stimulate a connection and show, not just tell why your company is the location to be.

We’ve assembled 15 outstanding recruiting advertisements that go above and beyond to grab attention and get those applications rolling in. We’ll break down what makes each ad so efficient and give you a tool kit of inspiration for your next hiring project.

Why Are Recruitment Ads So Powerful?

A fantastic recruitment advertisement provides on a number of fronts, all in the service of discovering the talent best suitabled for the task. At a time when most employers rank improving prospect quality as their top concern, here’s why an engaging ad can make all the difference.

Cut Through the Clutter

A recruitment advertisement with a clear message, strong visuals, and an engaging proposal cuts through the online cacophony. It’s worth putting in the extra effort to make imaginative job advertisements that stand out and provide you an edge over rivals

Communicate Culture, Attract Passion

People crave purpose and a sense of belonging when looking for a new task. An excellent recruitment ad must, for employment that reason, exceed listing skills, experience, and advantages.

It must showcase your company culture, worths, and everyday work environment. It has to pique interest and attract those who are truly enthusiastic about the role and the company.

Target the Right Talent, Save Time & Money

Generic job postings draw in anyone with a pulse. Targeted advertisements, however, allow you to reach the precise skill pool you’re searching for.

This conserves you time and resources while guaranteeing you’re bring in the most certified candidates– not simply anyone getting the sake of using.

Targeted recruitment ads are powered by analytics, however regardless of 85% of business reporting that HR analytics are necessary, just 42% believe their organization is strong in this area.

Build an Emotional Connection

Facts inform, however stories offer. Recruiter ads, and video ads in specific, allow you to showcase the human side of your company and the impact your group makes on the planet. This emotional connection can be the tipping point for a leading candidate on the fence.

Boost Your Employer Brand

A strong company brand is a magnet for leading talent and assists you keep your finest workers. A 2022 Glassdoor report discovered that 69% of surveyed state it’s ‘extremely/very crucial’ that their company represents a brand they are proud to support.

A well-crafted recruitment advertisement can be the impression that shapes that brand name and constructs a reputation for the business as an excellent place to work, discover, employment and employment grow!

Get Inspired By These 15 Great Recruitment Ads

Many business have been extremely clever with their recruitment marketing methods that provide us a wealth of insights and inspiration.

Here’s a take a look at 15 memorable recruitment campaigns that really stood out.

1. Waste Creative: Virtual Animal Crossing Office

Media company Waste Creative made entering a brand-new world possible with an experiential recruitment advertisement– a virtual workplace tour! The business recreated its eccentric workplace in the popular game ‘Animal Crossing’, bypassing traditional recruiting channels to display its culture and attract fresh skill who appreciate a little fun.

The meticulously crafted recreation of the actual workplace, total with authentic details like art work and white boards, was a playful window into the firm’s fun, unusual culture.

Waste Creative also embedded an innovative internship brief that incentivized gamers to put their abilities to the test for a paid opportunity.

This smart contest component changed the principle from simple branding into an actual recruiting pipeline. The novel technique attained amazing virality and interest that likely far gone beyond standard job postings.

2. Sprout Social’s Work-Life Balance Video

One of the most effective methods to bring in candidates is by showing, rather of informing, what life resembles at your business. Sprout Social nailed this with an appealing video occupied by real staff member reviews promoting the business’s versatility and work-life balance.

Instead of the basic fare of dry corporate messaging, these authentic first-hand accounts provided access to everyday experiences and employment permitted potential candidates a clear understanding of where they stood in relation to Sprout’s culture.

From crisp images to fluid editing, The production quality even more contributed to developing reliability and trust for Waste Creative.

3. Keen Project Solutions’ Provocative Statement

Keen Project Solutions made this striking statement in an employer advertisement:

“Smartest individual in the space? Might be time to discover a new space”.

The advertisement’s in-your-face hook immediately piques curiosity. Its vibrant assertion challenges the complacency around a prospect’s existing business and task.

This thought-provoking copy appeals distinctively to high achievers while defining the business as a place that continuously presses people to greater achievements. It does all this without even calling specific functions and duties.

The ad copy relocates to the CTA with another thought-provoking proposal: “If you are ready to think differently, it’s time to think Keen”.

Overall, this is a recruitment advertisement that relays a positive and aspirational vibe.

4. IKEA’s Assemble Your Career Instructions

Home providing merchant IKEA is admired for lots of customer-centric developments. Its ‘career directions’ project was an example of creative targeting and brand alignment.

Rather than defaulting to online task postings sure to get lost in the sound, IKEA slipped recruitment content straight into packages providing products that consumers excitedly awaited.

By embedding ‘assembly directions’ for assembling one’s professional future, IKEA naturally reached enthusiastic brand advocates at a minute they were enthusiastically appealing with the company.

The imaginative guidelines mirrored IKEA’s renowned furnishings assembly schematics, employment offering a captivating individual touch while remaining unmistakably on-brand.

This technique connected with an audience inclined to IKEA and the results were astounding: over 4,000 relevant leads which cost nothing in media expense.

5. Ogilvy’s Greatest Salesperson Contest

For a marketing titan like Ogilvy & Mather, finding top-tier sales skill needed it to raise the bar with an appropriately ambitious and innovative recruiting challenge.

The ‘World’s Greatest Salesperson’ campaign achieved just that by charging prospects with proving their chops in a fun, distinct method.

Promoted through targeted digital ads and video content, Ogilvy welcomed prospective hires to movie themselves providing the finest possible sales pitch … for employment a regular brick.

This imaginative contest permitted Ogilvy to see who really had the persuasive skills and resourcefulness to offer even the most primary item through their personality and messaging savvy alone.

A three-month paid internship and an opportunity to pitch at Cannes Lions added a high-stakes reward for participants to bring their A-game.

6. Volkswagen’s Undercarriage Recruitment Message

When searching for skilled mechanics to fill open functions, Volkswagen created an ingenious way to speak directly to its target market. They purposefully distributed cars and trucks bearing a surprise message only noticeable from below the car to service centers throughout Germany.